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Technology with a purpose

In a time, in a world, on a continent and in a country where so much is happening; I have found it always important to “check out” (emotionally, mentally, spiritually) of the world and re-group. Others call this “pulling yourself towards yourself”; if you have never heard this phrase I’m sure you’re wondering: ‘well how did you move away from yourself?’ Or ‘how does one do that?’

busy world

Source: Google Images

There are a few ways: Shut your computer down on weekends, don’t touch your phone on “Sundays”, do not participate in negative banter (whatever you deem negative)…just be…at peace, with yourself, by yourself…because boy is the “world” ready to “have you”! (*colloquial term for not give you a break/chew you up alive)

Living in the digital “oh so advanced” human age, we are constantly doing the waltz with information/data. When we ‘plug in’ online, we are either divulging information about ourselves (where we are, what we are eating, who we are with, which celebrity we just met, what career move we have just made, who got married, who gave birth, who passed away…) or we are internalising information about those in our networks (where others are, where they may be eating, who they are with, what they are wearing, who got married/gave birth/passed on…)…ALWAYS….how are you towards yourself in the midst of all this ‘noise’?…When we ‘plug out’ of the internet world, someone in your network is bound to send you a link “did you see this/have you heard/did you know”…so, you aren’t really plugged out now are you?

digi world

Source: Google Images

I am a fan of and a proponent for technology and how technology solutions can and are playing a role in contributing to the advancing of societies around the world; more-so in emerging markets. For instance: how the Grameen bank and M-Pesa concepts gave leapfrogged progressive thoughts around financial inclusion solutions. How Microsoft’s “4Afrika” initiative is centred around programs that encourage multinational corporations who seek to grow in Africa, are going to have to contribute to the social, infrastructure, educational and economic growth of Africa as well.

We also have: “In 2015, Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”

What is that thing?…what is the thing that differentiates the “kids” from the United States “San Fran” who end up at Silicon Valley, to the “kids” from Bangalore in India “threat to Silicon Valley”, to the kids in Nairobi Kenya “silicon savannah” to those of South Africa (Johannesburg, Cape Town or Durban)?…

Why is it that technological innovation/application solutions that “break the internet” are ones that have a retail element?…Besides “Every1mobile”, a company I found out about through a friend who was doing some work with them and “Siyafundactc”, another company I found out about through a friend; why aren’t these organisations getting a lot of airplay in the media?


Source: Google Images

The point I am making is that- social media is created with the intent to “connect people”, whilst there is no single governing body that polices the balance of “negative” versus “positive” posts; some end up having to “plug out” because they do not want to connect to draining, negative posts and comments, which tends to make the rounds more than good news.

The likes of Uber, AirBnB and Alibaba are clever business models which do more with less and are world renowned for their “contribution” to society; ‘first world’ concepts applicable for the upwardly mobile people in developing contexts. Whilst these are great, I would love to read more, hear more and celebrate more technological innovations that seek to address social development issues.


Lindelwa Skenjana

A connector of people| Marketer|Social Scientist with a love for humanity & technology

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